About Us

Our Journey

Founded in September 2022, Mooredao began as a digital-native brand with a mission to merge blockchain transparency with eco-conscious women's apparel. Within three years, we've grown from a startup to a global movement, serving 60,000+ customers across 28 countries.

Key Milestones

• Sep 2022: Launched debut "Web3 Wardrobe" collection featuring NFT-authenticated garments

• Mar 2023: Partnered with Polygon Labs to implement blockchain supply tracking

• Nov 2024: Opened first phygital flagship in Tokyo's Shibuya district

• Jul 2025: Achieved 100% renewable energy in production facilities

Mission & Vision

Mission: To empower women with intelligently designed clothing that balances sustainability, technology, and wearable artistry.

Vision: Become the world's first climate-positive fashion brand by 2030 through regenerative design and Web3 innovation.

The Mooredao Difference

1. Blockchain-Enabled Fashion

🔗 Digital Product Passports

• Each garment has an immutable NFT record showing:
  → Material origins
  → Carbon footprint
  → Care instructions

🖥️ Metaverse Integration

• Purchase physical items → unlock matching digital wearables

• AR virtual try-on with 96% accuracy

2. Circular Design System

♻️ Regenerative Materials

• 82% biodegradable fabrics (including mushroom leather)

• Dye-free color technology using structural coloration

🔄 Recommerce Protocol

• Resell used items on our platform → earn $MOORE tokens

• Free repairs for all garments (5-year guarantee)

3. Size-Inclusive Tech

📱 AI Sizing Algorithm

• 3D body scan via smartphone → perfect fit recommendation

• 98% customer satisfaction on fit (2025 survey)

🌈 54 Size Options

• Standard: XXS-6X

• Petite/Tall variants

• Adaptive designs for wheelchair users

Core Values

Cultural Impact

• #DigitalTwins campaign: 500M+ social impressions

• Named "Most Disruptive Brand" at Web3 Fashion Week 2025

• 89% customers report reduced fast fashion consumption after switching to Mooredao

Future Frontiers

• 2026: Launch self-deodorizing fabric technology

• 2027: Introduce biodegradable LED eveningwear

• 2028: Achieve closed-loop water recycling

Mooredao — Where Threads Meet The Future.

Key Differentiators:
✓ First fashion brand with on-chain sustainability proofs
✓ Negative 2.5kg CO₂ emitted per garment (vs industry avg +15kg)
✓ 47% cheaper than comparable sustainable brands via direct-to-avatar model